Top 5 Bing Ads Tips for Small Businesses

When you’re just getting started with Bing Ads, you might feel like you’re playing catch-up. After all, there are so many ads features, options, and tracking codes. Where do you even start?

If you’re a small business owner, you’re probably already familiar with the challenges small businesses face when advertising online. Finding the time to learn and experiment with new advertising platforms is difficult enough.

But making your campaign profitable can be almost impossible. Thankfully, Bing Ads has some great advertising features specifically for small businesses. Keep reading for our top Bing ads tips to learn from.

Create great ads

These days, everyone is marketing via advertising, such as Bing ads. Whether you want to advertise your freelance services, sell products online, or promote an event, you need to put ads in place. Unfortunately, this doesn’t mean you can just slap up a banner on a random website and call it a day. You need high-quality ads to catch their attention, and this starts with you.

Before you create any ads, make sure you know your audience. What do they search for? How do they typically respond to emails from you? Put yourself in your customer’s shoes and learn as much as you can about them. This will help you create ads that are relevant to them and encourage them to click on them.

Use advanced targeting

One of the best things about Bing Ads is the ability to create highly targeted ads. Second on our top Bing ads tips list is when you create an ad, you can choose which keywords or phrases to include in your ad. This gives you incredible control over your ads and lets you target them precisely to your audience.

For example, if you own a business that specialises in homewares, you can create an ad that targets people who’ve searched for the term “homes” or “house decor”. This gives you much more flexibility and control over your ad spend.

Optimise your Bing ads campaign

Once you’ve set up your campaign, you need to optimise it. There are a few different ways to do this. You can:

Set the daily budget and max budget – The first optimisation to make is to set a stricter budget. After all, you don’t want to waste money running ads that aren’t effective. A good rule of thumb is to set your daily budget at 10% of your total expected sales for that day and your max budget at 30% of your total expected sales for that day.

The first optimisation to make is to set a stricter budget. After all, you don’t want to waste money running ads that aren’t effective. A good rule of thumb is to set your daily budget at 10% of your total expected sales for that day and your max budget at 30% of your total expected sales for that day.

Create a YouTube campaign – If you have a YouTube channel or you’re planning on creating one soon, now is the perfect time to start marketing through videos. YouTube is known to be a great platform for marketing your business because it’s both effective and affordable. Just be sure to upload high-quality videos and optimise them for search.

If you have a YouTube channel or you’re planning on creating one soon, now is the perfect time to start marketing through videos. YouTube is known to be a great platform for marketing your business because it’s both effective and affordable.

Just be sure to upload high-quality videos and optimise them for search. Set up email campaigns – You can also set up email campaigns to send out drip emails to your customers and followers. If you set up your campaign correctly, they’ll be the perfect reminder to buy that product you’ve been trying to sell them!

Manage your ad spend wisely

After you’ve optimised your campaign, you need to manage your ad spend wisely. There are a few things you need to keep in mind to make this as effective as possible:

Set up a weekly budget – You need to set a weekly budget for your ad spend. This should be roughly 10-30% of your total expected sales for that week. If you don’t have any idea how much your expected sales will be, you can use our Bing Ads Cost Per Click (CPC) calculator to get an idea.

You need to set a weekly budget for your ad spend. This should be roughly 10-30% of your total expected sales for that week. If you don’t have any idea how much your expected sales will be, you can use our Bing Ads Cost Per Click (CPC) calculator to get an idea.

Start with a small test – Before you start committing major capital to your new ads campaign, you should test a few different variations. Start with a small test, run it a few times, and then dial it up from there.

Don’t forget to measure

After you’ve been running your Bing Ads campaign for a while and things are going well, you should start tracking your ROI. This gives you valuable insight into which ads are working best for your campaign and lets you tweak your strategy as necessary.

There are a few different ways to track your ROI. You can:

Use a tool like Bing Ads API to track your campaign metrics.

Use a tracking code – The easiest way to track your ROI is to use a tracking code. For example, if you include Google’s tracking code on your website, it will automatically track your clicks for you. You can access these metrics in Google Ads, and they’re super easy to use.

The easiest way to track your ROI is to use a tracking code. For example, if you include Google’s tracking code on your website, it will automatically track your clicks for you. You can access these metrics in Google Ads, and they’re super easy to use.Track manually – If you’re a more advanced user, you can track your ROI manually. Simply input your click data into a spreadsheet, and then use a formula to calculate your return on ad spend.

Bottom line

We trust you found our top Bing ads tips useful to apply when creating your own advertising campaigns. Remember, when it comes to running advertising campaigns, size matters. That’s because small businesses typically have fewer resources to dedicate to advertising than larger businesses.

This can make it difficult to find the time to experiment with new platforms, tactics, and online marketing strategies. That’s why we wrote these Bing ads tips, to help with advice specifically for small businesses.